News

Let me say something that might sting a little: Most of the time, when founders tell me“My product is too expensive…” It’s not. It’s just not positioned properly. And those are two very different problems. Because price isn’t just a...

If marketing your product-based business feels like a never-ending to-do list with no clear direction… you’re not behind. You’re overloaded. Most women-led Shopify founders I work with are either: 👉 Sitting on 15 half-finished content ideas👉 Posting inconsistently and wondering...

Marketing isn’t “set and forget.”Especially not if you’re running a women-led, Shopify-based product business. It moves.Customers change.Data shifts.What worked last quarter quietly stops working. And honestly? That’s why I love it. Every month, I see patterns — in my own...

Marketing is the engine room of a successful Shopify store — but sometimes, no matter how much effort you’re throwing at it, the results just aren’t there. 👉 Your posts aren’t getting engagement. 👉 Ads are flopping. 👉 Website traffic...