Work we’re proud of.
A snapshot of the product-based businesses we’ve supported, through strategy, projects, mentoring, and ongoing growth.
Every business here had a different starting point.
Different challenges. Different goals. Different constraints.
What they had in common?
A need for clarity and support that actually made sense for their stage.
Trusted by women-led product businesses
We’ve worked with brands across:
- apparel
- motherhood & wellness
- lifestyle
- education
- consumer goods
From early-stage founders to established ecommerce businesses ready for steadier growth.
Boobie Foods
Case Study: Boobie Foods
Meta Ads Management + Social Media Strategy
Overview
Boobie Foods is a product-based brand supporting breastfeeding mums with natural, nourishing snacks and supplements. They came to us looking to scale sustainably — without relying on discounts or ad guesswork.
What We Did
Meta Ads Management
- Built a full-funnel ad strategy targeting both warm and cold audiences
- Crafted conversion-led copy tailored to the emotional journey of new mums
- Rolled out a mix of UGC, testimonials, and lifestyle creative for testing and optimisation
- Streamlined campaign structure for better spend efficiency and scalability
Social Media Management
- Rebuilt content strategy to foster genuine connection and engagement within their mum-focused community
- Shared relatable, supportive, and educational content designed to build trust and conversation
- Boosted daily engagement through comments, story replies, and authentic interactions
The Results - Since October 2024
✅ ROAS increased from 0.84 to 4.04 — a 380% lift in return on ad spend
✅ +17% increase in total sales
✅ +42% increase in store conversion rate
✅ +106% increase in social media engagement, strengthening their community presence
Client Snapshot
- Shopify-based
- Audience: New and expecting mums (AU/NZ)
- Products: Lactation snacks
- Platforms: Instagram, Facebook, TikTok
Want results like this?
Start with Meta Ads or a Social Strategy that actually understands your customer.
Summer Reign The Label
Client Overview
Industry: Women’s Fashion (Ecommerce)Products: Stylish, breastfeeding-friendly clothing for mums
Service Provided: Ongoing 1:1 Business Mentoring
Duration: 6+ MonthsPlatform: Shopify
Summer Reign The Label came to The eCom Studio after a few years in business, but without the traction or consistent growth to show for it. They had the product, the brand, and the drive… but not the direction. Marketing felt scattered, launches were unpredictable, and clarity was missing.
The Goals
☑️ Reach and sustain consistent $10K months
☑️ Gain clarity and a stronger sense of direction
☑️ Feel more confident in marketing and decision-making
☑️ Make progress without burning out as a busy founder
What We Focused On
Strategy Over ScatterWe started with a full business review identifying gaps in their marketing ecosystem and outlining a tailored growth strategy. The focus: simplicity, clarity, and traction.
Monthly Mentoring & Accountability
With regular 1:1 sessions, we built a rhythm that gave structure and consistent support. Megan left every session with a clear roadmap for the month ahead no more second-guessing.
Skill-Building That Mattered
We worked on the skills that would drive growth long-term:
- Meta ads structure & creative direction
- Launch planning
- Email marketing strategy (flows + campaigns)
- Website optimisations for conversion
- Organic social with a clearer brand voice
Mindset & CEO ConfidenceBehind the strategy was something deeper helping Megan step into the role of a confident, capable business owner with the clarity to lead and grow.
The Results
🔥 225% increase in revenue over 6 month
📈 $10K+ months consistently by month three — sustained since
💬 More traffic, higher conversions, and repeat customers
🧘♀️ Improved clarity & work-life balance with focused execution
⚡ Faster decision-making and less second-guessing
“Each month beat the last. Sales grew, traffic increased, and I finally felt like I knew what I was doing and why.”
"Jessie is incredible! I’ve worked with a few biz coaches and marketing managers before, but Jessie has been the most helpful by far. She’s a wealth of knowledge and has already helped me so much in just a few months. From email marketing to a new website and 1:1 support — it’s all been so worthwhile. Highly recommend!"— Megan, Founder of Summer Reign The Label
Want results like this?
Start with a strategy session or explore ongoing mentoring that’s tailored to where you’re at.
Amor Mama
Social Media Management + UGC Strategy
Client Overview
Industry: Baby & Motherhood Products (Ecommerce)
Product: Everyday essentials for mums & bubs
Platform: Instagram + TikTok
Service: Social Media Management + UGC Direction & Strategy
Start Date: November 2023
When Amor Mama came to The eCom Studio, they were starting from zero, no social presence, no existing audience, and no clear strategy. The goal? Build an engaged, loyal community from the ground up, one that would convert over time.
The Goals
☑️ Establish a strong brand presence on social
☑️ Build a community that reflects their values: real, honest, warm
☑️ Drive consistent visibility, engagement, and eventually sales
☑️ Leverage UGC to bring the customer experience to life
What We Did
Full Social Media Setup & Strategy
- Built Instagram from the ground up: strategy, tone of voice, content pillars, and templates
- Developed a brand-led content mix balancing education, relatability, product value, and community
UGC & Content Direction
- Provided clear briefs and creative direction to guide content submissions from real mums
- Integrated UGC seamlessly into the content calendar for authenticity and trust-building
- Encouraged repeat content from key brand fans
Community-Led Growth
- Prioritised consistency and meaningful storytelling
- Fostered two-way engagement through stories, replies, and interactive content
- Focused on long-term connection, not just quick follower wins
The Results
📈 10,000+ followers grown in under 18 months
💬 8.83% average engagement rate — well above industry average
🤳 UGC became a cornerstone of the content mix, improving relatability + trust
💡 Established Amor Mama as a go-to for everyday motherhood moments
🫶 Loyal community that shares, tags, and advocates — without needing incentives
“We didn’t just build a following — we built a brand people genuinely connect with.”
"Working with Jessie to launch my new ecommerce business on social media has been a godsend! She has a wealth of knowledge for all things business and marketing. I'm looking forward to working with her in other areas of my business as we grow."— Phoebe, Founder Amor Mama
Want results like this?
Let’s build your brand presence from the ground up, with strategy, storytelling, and content that actually connects.
Websites we've worked on
Some amazing brands we've partnered with
What our
fans are saying
Pinky MckayBoobie BrandsI have worked with Jessie for the past year, she is the best social media/ meta ads person I have ever worked with. She 'gets' our market (mums to be, new mums, breastfeeding mums), creates wonderful, informative and engaging content from plans and my blog content. Communication has been easy and clear. It has been so stress-free to work with Jessie on content, brand collaborations and advertising. If you need a true professional who is up with best marketing and social media practice, Jessie is your woman!
Elly McNeillyBaby Sleep CollectiveIf you're feeling stuck with your social media, Jessie will make the process so much easier. She is an expert in her field and I have loved working with her. Jessie just gets it!
Ashton HigginsonCoco & LenJessie is absolutely amazing!! I have worked with Jessie for sometime now, and she has given me so much advice and support for my business. Most recently my business is changing so I signed up for the ecommerce strategy sessions, and the support from Jessie and the amount of valuable information I have been given to help guide me has been nothing short of amazing. I look forward to continuing to use the ecom studio for my business well into the future, and I continue to recommend this business to anyone needing that extra bit of help to thrive. The best in the biz, you wont be disappointed!
Maria Litka-FryMarlie & JoI’ve worked with Jessie twice now for my SEO and I honestly can’t recommend her enough. She is incredibly knowledgeable, approachable & genuinely invested in helping your business grow. Jessie explains everything so clearly and takes the overwhelm out of SEO, which is such a gift. Each time I’ve worked with her, I’ve walked away with a clearer strategy and noticeable improvements. If you’re looking for someone who truly knows their stuff and cares about your results, Jessie is your go-to!
Hannah LaneLittle Lane & Berry LaneI wholeheartedly recommend Jessie for her exceptional support in enhancing my small business. Her expertise in SEO, website optimisation, emails, and social media is next level. Jessie's professionalism and creative solutions have played such a large part in driving growth for my business. Working with her has been so easy from the very start, with her calm demeanour, clear communication and professional service, I truly appreciate the positive impact she has had on my small business.