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Instagram to Website: Why Founders Are Losing Sales at the Link in Bio

Instagram to Website: Why Founders Are Losing Sales at the Link in Bio

Great Instagram. Decent traffic. No sales. Here's what's happening in the gap. You've built something on Instagram. Maybe it's a few thousand followers. Maybe it's more. Either way, people are engaging. They're liking the product shots, saving the reels, sending...

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How to Price Your Products for Ecommerce Without Underselling Yourself

How to Price Your Products for Ecommerce Without Underselling Yourself

Most founders price too low. Not because they don't value their work. Because they're scared nobody will pay more. Pricing is one of the most uncomfortable parts of running a product business. It's also one of the most consequential. Get...

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What to Post on Instagram When You Have a Product Business

What to Post on Instagram When You Have a Product Business

Posting consistently is the easy part to say and the hard part to do. Here's a framework that makes it actually manageable. You know you need to be on Instagram. You know consistency matters. You know showing up regularly is...

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Organic Social vs Paid Ads: Which One Should You Focus on First

Organic Social vs Paid Ads: Which One Should You Focus on First

This is one of the most common questions product founders ask. Here's the honest answer. There's a version of this question that gets asked constantly in ecommerce communities, in DMs, in strategy sessions. Should I be focusing on Instagram or...

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How Much Should You Actually Spend on Meta Ads as a Small Ecommerce Brand

How Much Should You Actually Spend on Meta Ads as a Small Ecommerce Brand

The answer isn't a number. It's a framework. Here's how to work it out for your specific business. This is one of the most searched questions in ecommerce and one of the most poorly answered. Most of what you'll find...

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How to Write a Shopify Homepage That Actually Sells

How to Write a Shopify Homepage That Actually Sells

Five seconds. That's what you've got. Here's how to make them count. Most Shopify homepages are written for the founder, not the customer. They open with a brand name. A tagline that made sense in the founder's head at 11pm...

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Why Your Shopify Store Looks Great But Doesn't Convert

Why Your Shopify Store Looks Great But Doesn't Convert

A beautiful store and a store that sells are not the same thing. Here's the difference. You spent time on it. Maybe money too. The colours are right. The fonts are considered. The logo looks professional. Someone — maybe you,...

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The Real Reason Your Ecommerce Store Gets Traffic But No Sales

The Real Reason Your Ecommerce Store Gets Traffic But No Sales

You're not imagining it. The traffic is there. The sales aren't. Here's why. You've done the work. You're showing up on Instagram. Maybe you're running ads. People are clicking through to your store. The sessions are there in your Shopify...

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What Is a Conversion Audit and Do You Actually Need One

What Is a Conversion Audit and Do You Actually Need One

If your store is getting traffic but not converting the way it should, this is probably the conversation you need to have first. Most founders who come to me have already tried a few things. New photos. A fresh Instagram...

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