Marketing is the engine room of a successful Shopify store — but sometimes, no matter how much effort you’re throwing at it, the results...

Marketing isn’t a “set and forget” thing, especially not in the world of women-led, Shopify-based businesses. It’s an ever-evolving...

If marketing your ecommerce business feels like a never-ending to-do list (with no clear direction), you’re not alone. Most product-based...