Client Overview

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Industry: Women’s Fashion (Ecommerce)
Products: Stylish, breastfeeding-friendly clothing for mums
Service Provided: Ongoing 1:1 Business Mentoring
Duration: 6+ Months
Platform: Shopify

 

Summer Reign The Label came to The eCom Studio after a few years in business, but without the traction or consistent growth to show for it. They had the product, the brand, and the drive… but not the direction. Marketing felt scattered, launches were unpredictable, and clarity was missing.

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The Goals

☑️ Reach and sustain consistent $10K months
☑️ Gain clarity and a stronger sense of direction
☑️ Feel more confident in marketing and decision-making
☑️ Make progress without burning out as a busy founder

 

What We Focused On

Strategy Over Scatter
We started with a full business review identifying gaps in their marketing ecosystem and outlining a tailored growth strategy. The focus: simplicity, clarity, and traction.

 

Monthly Mentoring & Accountability
With regular 1:1 sessions, we built a rhythm that gave structure and consistent support. Megan left every session with a clear roadmap for the month ahead no more second-guessing.

 

Skill-Building That Mattered
We worked on the skills that would drive growth long-term:

• Meta ads structure & creative direction

• Launch planning

• Email marketing strategy (flows + campaigns)

• Website optimisations for conversion

• Organic social with a clearer brand voice

 

Mindset & CEO Confidence
Behind the strategy was something deeper  helping Megan step into the role of a confident, capable business owner with the clarity to lead and grow.

 

The Results

🔥 225% increase in revenue over 6 months
📈 $10K+ months consistently by month three — sustained since
💬 More traffic, higher conversions, and repeat customers
🧘‍♀️ Improved clarity & work-life balance with focused execution
⚡ Faster decision-making and less second-guessing

 

“Each month beat the last. Sales grew, traffic increased, and I finally felt like I knew what I was doing and why.”