Meta Ads Management + Social Media Strategy

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Overview

Boobie Foods is a product-based brand supporting breastfeeding mums with natural, nourishing snacks and supplements. They came to us looking to scale sustainably — without relying on discounts or ad guesswork.

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What We Did

Meta Ads Management

• Built a full-funnel ad strategy targeting both warm and cold audiences

• Crafted conversion-led copy tailored to the emotional journey of new mums

• Rolled out a mix of UGC, testimonials, and lifestyle creative for testing and optimisation

• Streamlined campaign structure for better spend efficiency and scalability

Social Media Management

• Rebuilt content strategy to foster genuine connection and engagement within their mum-focused community

• Shared relatable, supportive, and educational content designed to build trust and conversation

• Boosted daily engagement through comments, story replies, and authentic interactions

 

The Results - Since October 2024

✅ ROAS increased from 0.84 to 4.04 — a 380% lift in return on ad spend
✅ +17% increase in total sales
✅ +42% increase in store conversion rate
✅ +106% increase in social media engagement, strengthening their community presence