Client Overview

​

Industry: Baby & Motherhood Products (Ecommerce)
Product: Everyday essentials for mums & bubs
Platform: Instagram + TikTok
Service: Social Media Management + UGC Direction & Strategy
Start Date: November 2023

 

When Amor Mama came to The eCom Studio, they were starting from zero, no social presence, no existing audience, and no clear strategy. The goal? Build an engaged, loyal community from the ground up, one that would convert over time.

 

The Goals

☑️ Establish a strong brand presence on social
☑️ Build a community that reflects their values: real, honest, warm
☑️ Drive consistent visibility, engagement, and eventually sales
☑️ Leverage UGC to bring the customer experience to life

 

What We Did

Full Social Media Setup & Strategy

• Built Instagram from the ground up: strategy, tone of voice, content pillars, and templates

• Developed a brand-led content mix balancing education, relatability, product value, and community

UGC & Content Direction

• Provided clear briefs and creative direction to guide content submissions from real mums

• Integrated UGC seamlessly into the content calendar for authenticity and trust-building

• Encouraged repeat content from key brand fans

Community-Led Growth

• Prioritised consistency and meaningful storytelling

• Fostered two-way engagement through stories, replies, and interactive content

• Focused on long-term connection, not just quick follower wins

 

The Results

📈 10,000+ followers grown in under 18 months
💬 8.83% average engagement rate — well above industry average
🤳 UGC became a cornerstone of the content mix, improving relatability + trust
💡 Established Amor Mama as a go-to for everyday motherhood moments
🫶 Loyal community that shares, tags, and advocates — without needing incentives

 

“We didn’t just build a following — we built a brand people genuinely connect with.”